Barry Loser says: Jim Smith (pictured) is the keelest kids' book spellchecker in the whole wide world amen. He graduated from art school with first class honours (the best you can get) and went on to create the branding for Puccino's coffee shops. Jim also does the Waldo Pancake range of cards and gift items, which is the keelest thing like that that exists. As well as spell-checking, Jim offers a free smell-checking service with every book.