Early Starters: What's That? by Rod Campbell

The Lovereading4Kids comment

The Early Starters series is perfect for curious toddlers everywhere! This sturdy board book will take you to the farm, the park and exciting other places too and comes complete with rhyming text and colour matching interaction.

Rod Campbell, the creator of Dear Zoo, has been a trusted name in early learning for over 30 years and Macmillan is proud to publish Early Starters, his major new series for toddlers. Every book in the series supports the learning and discovery of a key theme and uses carefully selected novelty elements to encourage participation and fun.


Early Starters: What's That? by Rod Campbell

What's That? is a first words book that introduces your child to the names for familiar objects and animals at home and outdoors. There are chunky, tabbed pages to turn, a helpful rhyming text and colour matching too!


Very educational and encourage basic learning in addition to the usual imagination that is generated through reading. plutoniumsox.blogspot.co.uk

Encourage your toddler to learn and explore with this lovely series. Parents In Touch

The Early Starters series is the ideal way to teach little ones how to interact with the world around them, and an entertaining way to introduce them to the 'feel of books and reading. lep.co.uk

The Early Starters books showcase the characteristically ingenious use of first concepts, interactivity and gentle humour which have made Rod's books so loved by children, parents and teachers all over the world. lilinhaangel.com

About the Author

Rod Campbell

Rod Campbell has been creating innovative books for the under-fives for over thirty years.

Best known for his classic lift-the-flap book Dear Zoo, he is also the creator of the much-loved preschool character Buster.

Ingeniously simple with touches of gentle humour, Rod's books have withstood the test of time and are enjoyed by children, parents and teachers around the world.

Julia Eccleshare, the editorial expert on Lovereading4kids says, Rod Campbell is the masterly creator of interactive books including classic tab and flap books such Dear Zoo, the story of choosing exactly the right pet. Simplicity itself in terms of design and always full of delightful surprises, Rod Campbell’s books are perfect as first introductions to concepts, numbers in Farm 123 and letters in ABC Zoo. Campbell’s Touch and Feel books such as Buster’s Farm include wonderfully tactile experiences for little fingers.

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Book Info


Board book
12 pages
Interest Age: From


Rod Campbell
More books by Rod Campbell

Author's Website



Macmillan Children's Books an imprint of Pan Macmillan

Publication date

27th March 2014




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