Revenue Management (AHLEI) by Gabor Forgacs, American Hotel & Lodging Association
  

Synopsis

Revenue Management (AHLEI) by Gabor Forgacs, American Hotel & Lodging Association

This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management's key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

About the Author

About the Educational Institute We Train The Best! The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides. Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

More books by this author

Other Formats

Book Info

Format

Paperback
121 pages

Author

Gabor Forgacs, American Hotel & Lodging Association
More books by Gabor Forgacs, American Hotel & Lodging Association

Publisher

Prentice Hall an imprint of Pearson Education (US)

Publication date

2nd April 2012

ISBN

9780133108439


It is fantastic, you get to read lots of books and you always find something new and amazing in them.

Erica Motoc, age 7

I love Lovereading as it provides an honest opinion and showcases a range of fiction. Suited to both parents & kids alike, it’s a must-use.

Georgie Rowe – age 16

It has introduced my children to books we hadn’t come across before. Real children’s reviews gives a great insight into what others think to

Lorraine Woods

Lovereading4kids is great, we get books really early never late. We love to read and review, and think you would like it too. The excitement

Jasmine Harris-Hart, age 12

I love finding new books to read. My mummy and me look at the new ones coming out. I have written reviews of some of them!

Jessica Cobbin – age 7

I love all the books they recommend & put up for me to review. I also love the fact that they give new authors the chance to share their boo

Daisy Pennock – age 15

I have told all my friends, family & teachers to see for themselves just how great the site is. Without fail, they are hugely impressed.

Alexander Boxall – age 11

I am so pleased to have signed my kids up as they are reading a much wider range of books and even choosing books out of their comfort zone.

Angela East
Lovereading

Lovereading 4 schools