An Introduction to Rhetorical Communication by James C. McCroskey


An Introduction to Rhetorical Communication by James C. McCroskey

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

About the Author

James C. McCroskey, West Virginia University

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Book Info


352 pages


James C. McCroskey
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Publication date

10th June 2005



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