Dialogues with Creative Legends and AHA Moments in a Designer's Career by David Calvin Laufer
  

Synopsis

Dialogues with Creative Legends and AHA Moments in a Designer's Career by David Calvin Laufer

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

Reviews

This important new book on design and leadership is entertaining, informative, and valuable as we think about ways to design a better future. It adds wisdom to the design professions and communities they serve. - James P. Cramer Chairman and CEO, the Greenway Group & Chairman, the Design Futures Council Life lessons in design are hard to come by; insights from iconic practitioners are even harder to find. A wonderful compendium of conversations, interviews and stories shedding light on our career choices. A great read. -Clement Mok The Office of Clement Mok, Ex-Officio President, AIGA, The Professional Association for Design I look for the word inform in any information I observe, and... for the word quest in any question that is asked. I pursue the quest to be informed or the informed quest. Perhaps it's... the collected passion of the wonderful conversations in this book that search for making the complex clear and allow us to find meaning in our questions that allow others to be informed. from the foreword by Richard Saul Wurman founder, the TED Conferences & 2012 Winner of the Lifetime Achievement Award, Cooper Hewitt, the National Museum of Design

About the Author

David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.

More books by this author

Other Formats

Book Info

Format

Paperback
264 pages

Author

David Calvin Laufer
More books by David Calvin Laufer

Publisher

New Riders Publishing an imprint of Pearson Education (US)

Publication date

16th December 2012

ISBN

9780321885647


I love Lovereading as it provides an honest opinion and showcases a range of fiction. Suited to both parents & kids alike, it’s a must-use.

Georgie Rowe – age 16

I love lovereading4kids because I’ve read amazing books I would never have picked up, and its opened doors to new genre’s I now love.

Harriet Cunningham

At @HHSHaringey we love @lovereading4kids because our pupils can practice reviewing & get free upcoming books before anyone else!

Helen Swinyard – Heartlands High

Love “Lovereading4kids” as my son gets to hear about & read new books before his mates which keeps him interested in reading=a very happy Mum

Liz Evans

We love Lovereading4kids because they put books in front of us we wouldn’t otherwise have read. They make us more adventurous readers!

Emily Jacques

It has introduced my children to books we hadn’t come across before. Real children’s reviews gives a great insight into what others think to

Lorraine Woods

I love finding new books to read. My mummy and me look at the new ones coming out. I have written reviews of some of them!

Jessica Cobbin – age 7

You give me age appropriate ideas of books I can read and buy for the children and find out what other children their age think of them too.

Katie Lonsdale
Lovereading

Lovereading 4 schools