Dialogues with Creative Legends and AHA Moments in a Designer's Career by David Calvin Laufer


Dialogues with Creative Legends and AHA Moments in a Designer's Career by David Calvin Laufer

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.


This important new book on design and leadership is entertaining, informative, and valuable as we think about ways to design a better future. It adds wisdom to the design professions and communities they serve. - James P. Cramer Chairman and CEO, the Greenway Group & Chairman, the Design Futures Council Life lessons in design are hard to come by; insights from iconic practitioners are even harder to find. A wonderful compendium of conversations, interviews and stories shedding light on our career choices. A great read. -Clement Mok The Office of Clement Mok, Ex-Officio President, AIGA, The Professional Association for Design I look for the word inform in any information I observe, and... for the word quest in any question that is asked. I pursue the quest to be informed or the informed quest. Perhaps it's... the collected passion of the wonderful conversations in this book that search for making the complex clear and allow us to find meaning in our questions that allow others to be informed. from the foreword by Richard Saul Wurman founder, the TED Conferences & 2012 Winner of the Lifetime Achievement Award, Cooper Hewitt, the National Museum of Design

About the Author

David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.

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Book Info


264 pages


David Calvin Laufer
More books by David Calvin Laufer


Publication date

16th December 2012



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