Virgin by Adam Sutherland
  

Synopsis

Virgin by Adam Sutherland

From a single record shop to space travel - the Virgin Group has become a vast multinational empire. With more than 400 companies worldwide the Virgin Group has recorded revenues of GBP15 billion! How did Virgin build such a hugely successful global brand? Discover how Virgin have built up from one magazine to become one of the most diverse companies in the world today. Learn about the brains behind the iconic brand, including the founder and Chairman Sir Richard Branson, explore key business concepts in a straightforward way and develop a product ideas for your very own Virgin brand. The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.

About the Author

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

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Other Formats

Book Info

Format

Paperback
32 pages
Interest Age: From 9

Author

Adam Sutherland
More books by Adam Sutherland

Publisher

Wayland (Publishers) Ltd an imprint of Hachette Children's Group

Publication date

11th June 2015

ISBN

9780750289221


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