Minecraft by Chris Martin
  

Synopsis

Minecraft by Chris Martin

Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years. Discover some of the brightest business minds behind Mojang's meteoric rise, Minecraft's fan community, and the crucial role it has played in the success of both the game and the company. And take a look at what the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on Youtube, this is a fascinating look at Mojang, and the gaming industry as a whole. The Big Brands series delves deep into the amazing stories behind the world's most iconic businesses - their business plan and marketing strategy, and how they present themselves to consumers through logos and advertising campaigns.

Reviews

Fascinating ... an excellent way to show pupils the world of big business Parents In Touch

About the Author

Chris Martin is an author and experienced Website programmer. He runs programming courses for kids.

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Other Formats

Book Info

Format

Paperback
32 pages
Interest Age: From 9

Author

Chris Martin
More books by Chris Martin

Publisher

Wayland (Publishers) Ltd an imprint of Hachette Children's Group

Publication date

10th November 2016

ISBN

9780750292542


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