Advertising by Dr Jen Green
  

Synopsis

Advertising by Dr Jen Green

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.

About the Author

Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

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Other Formats

Book Info

Format

Paperback
48 pages
Interest Age: From 11

Author

Dr Jen Green
More books by Dr Jen Green

Publisher

Wayland an imprint of Hachette Children's Group

Publication date

28th July 2016

ISBN

9780750297455


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