Advertising by Dr Jen Green
  

Advertising

Written by Dr Jen Green
Illustrated by
Part of the Ethical Debates Series

RRP £9.99

Synopsis

Advertising by Dr Jen Green

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.

About the Author

Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

More books by this author

Other Formats

Book Info

Format

Paperback
48 pages

Author

Dr Jen Green
More books by Dr Jen Green

Publisher

Wayland an imprint of Hachette Children's Group

Publication date

30th May 2016

ISBN

9780750297455


Love “Lovereading4kids” as my son gets to hear about & read new books before his mates which keeps him interested in reading=a very happy Mum

Liz Evans

At @HHSHaringey we love @lovereading4kids because our pupils can practice reviewing & get free upcoming books before anyone else!

Helen Swinyard – Heartlands High

We love Lovereading4kids because they put books in front of us we wouldn’t otherwise have read. They make us more adventurous readers!

Emily Jacques

I love ‘LoveReading 4 kids’ because they let you read and learn things you’d never dreamed of learning before.

Emily Horncastle – age 11

It’s really exciting to read and review new books, thrilling to see my reviews online and I love finding the final published copies on sale.

Sam Harper – age 10

This company is amazing; not only is it is a great opportunity to get books and review them but everyone is so friendly and supportive!

Jemma Rubens, age 10

LoveReading4Kids is a modern and creative way of emphasising the value and importance of books in this digital age #booksforlife

Amrit Bunet – Teen

I love lovereading4kids because I’ve read amazing books I would never have picked up, and its opened doors to new genre’s I now love.

Harriet Cunningham
Lovereading

Lovereading 4 schools
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