Advertising by Dr Jen Green
  

Advertising

Written by Dr Jen Green
Illustrated by
Part of the Ethical Debates Series

RRP £9.99

Synopsis

Advertising by Dr Jen Green

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.

About the Author

Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

More books by this author

Other Formats

Book Info

Format

Paperback
48 pages
Interest Age: From 11

Author

Dr Jen Green
More books by Dr Jen Green

Publisher

Wayland an imprint of Hachette Children's Group

Publication date

28th July 2016

ISBN

9780750297455


LoveReading4Kids is a modern and creative way of emphasising the value and importance of books in this digital age #booksforlife

Amrit Bunet – Teen

It’s really exciting to read and review new books, thrilling to see my reviews online and I love finding the final published copies on sale.

Sam Harper – age 10

We love Lovereading as my 5 year old loves to read new books before anyone else has a chance, she says it makes reading exciting!

Tracey Chorley

I love Lovereading because I often never know what to read and this helps you find a good book. I have recommended this to many people.

Shannon-Louise Masters – age 15

I love finding new books to read. My mummy and me look at the new ones coming out. I have written reviews of some of them!

Jessica Cobbin – age 7

I love all the books they recommend & put up for me to review. I also love the fact that they give new authors the chance to share their boo

Daisy Pennock – age 15

I love Lovereading as it provides an honest opinion and showcases a range of fiction. Suited to both parents & kids alike, it’s a must-use.

Georgie Rowe – age 16

We love Lovereading4kids because they put books in front of us we wouldn’t otherwise have read. They make us more adventurous readers!

Emily Jacques
Lovereading

Lovereading 4 schools