Intro to Communication Theory by West
  

Synopsis

Intro to Communication Theory by West

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.

About the Author

Other Formats

Book Info

Format

Paperback
544 pages

Author

West
More books by West

Publisher

Mayfield Publishing Co ,U.S. an imprint of McGraw-Hill Education - Europe

Publication date

1st August 2003

ISBN

9780767430340


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