Persuasion Social Influence and Compliance Gaining by Robert H. Gass, John S. Seiter
  

Synopsis

Persuasion Social Influence and Compliance Gaining by Robert H. Gass, John S. Seiter

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

About the Author

Robert H. Gass, California State University, Fullerton John S. Seiter, Utah State University

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Other Formats

Book Info

Format

Paperback
400 pages

Author

Robert H. Gass, John S. Seiter
More books by Robert H. Gass, John S. Seiter

Publisher

Pearson Education Limited an imprint of Taylor & Francis Ltd
www.routledge.com

Publication date

15th February 2013

ISBN

9781292025223


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