Persuasion Social Influence and Compliance Gaining by Robert H. Gass, John S. Seiter


Persuasion Social Influence and Compliance Gaining by Robert H. Gass, John S. Seiter

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

About the Author

Robert H. Gass, California State University, Fullerton John S. Seiter, Utah State University

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Book Info


400 pages


Robert H. Gass, John S. Seiter
More books by Robert H. Gass, John S. Seiter


Publication date

15th February 2013



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