Strategies for Central and Eastern Europe by Na Na
  

Synopsis

Strategies for Central and Eastern Europe by Na Na

Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine .Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.

About the Author

Andrzej K. Kozminski is Founder and Rector of Leon Kozminski Academy of Entrepreneurship and Management in Warsaw and President of the International Business School. George S. Yip is Beckwith Professor (Marketing and Strategy), Cambridge University's Judge Institute of Management Studies and Co-Chairman, Perseus Consulting.

More books by this author

Other Formats

Book Info

Format

Paperback
320 pages

Author

Na Na
More books by Na Na

Publisher

Palgrave Macmillan

Publication date

14th January 2014

ISBN

9781349630660


It’s really exciting to read and review new books, thrilling to see my reviews online and I love finding the final published copies on sale.

Sam Harper – age 10

A great way to introduce kids to great books, authors & genres. Parents can find age-appropriate books to share with their children.

Judi Davies – Aberdare Girls Sch

I love all the books they recommend & put up for me to review. I also love the fact that they give new authors the chance to share their boo

Daisy Pennock – age 15

Lovereading is just a convenient way to find new books and hear others opinions on them.

Sarah Murray – age 15

I love Lovereading4kids because I get an opportunity to put my opinion forward and to try new books

Elosie Clarkson – age 11

I have told all my friends, family & teachers to see for themselves just how great the site is. Without fail, they are hugely impressed.

Alexander Boxall – age 11

I love finding new books to read. My mummy and me look at the new ones coming out. I have written reviews of some of them!

Jessica Cobbin – age 7

I love ‘LoveReading 4 kids’ because they let you read and learn things you’d never dreamed of learning before.

Emily Horncastle – age 11
Lovereading

Lovereading 4 schools