Strategies for Central and Eastern Europe by Na Na


Strategies for Central and Eastern Europe by Na Na

Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine .Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.

About the Author

Andrzej K. Kozminski is Founder and Rector of Leon Kozminski Academy of Entrepreneurship and Management in Warsaw and President of the International Business School. George S. Yip is Beckwith Professor (Marketing and Strategy), Cambridge University's Judge Institute of Management Studies and Co-Chairman, Perseus Consulting.

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Book Info


320 pages


Na Na
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Publication date

14th January 2014



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