Winning in Asia, European Style Market and Nonmarket Strategies for Success by V. Aggarwal
  

Synopsis

Winning in Asia, European Style Market and Nonmarket Strategies for Success by V. Aggarwal

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.

Reviews

'Winning in Asia, European Style is an important addition to the strategy literature. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets.' - David Baron, Stanford Business School'

About the Author

VINOD AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He has been at Berkeley since 1980, and from 1991-1994 was Chairman of the Political Economy of Industrial Societies Program. He is also the founder and Editor-in-Chief of the Journal Business and Politics.

More books by this author

Other Formats

Book Info

Format

Paperback
304 pages

Author

V. Aggarwal
More books by V. Aggarwal

Publisher

Palgrave Macmillan
www.springer.com/

Publication date

1st January 2001

ISBN

9781349632398


I have told all my friends, family & teachers to see for themselves just how great the site is. Without fail, they are hugely impressed.

Alexander Boxall – age 11

We love Lovereading4kids because they put books in front of us we wouldn’t otherwise have read. They make us more adventurous readers!

Emily Jacques

It is THE website to use for narrowing down your search for any book. Definitely knocks the socks off any other book review website.

Nickey and Tomasz Hawryszczuk

This company is amazing; not only is it is a great opportunity to get books and review them but everyone is so friendly and supportive!

Jemma Rubens, age 10

It’s so easy to find the right book for your child. Such an easy-to-use, yet in-depth website. 100% reliable.

Pippa, Jack, Liam & Matthew Wils

I love ‘LoveReading 4 kids’ because they let you read and learn things you’d never dreamed of learning before.

Emily Horncastle – age 11

You give me age appropriate ideas of books I can read and buy for the children and find out what other children their age think of them too.

Katie Lonsdale

We love Lovereading4kids because it promotes reading choices, new authors and a sense of community for children of all ages!

Rachel Bridgeman
Lovereading

Lovereading 4 schools