The Story of Nike by Aaron Frisch
  

Synopsis

The Story of Nike by Aaron Frisch

Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.

Reviews

Business titles may not be the hottest on nonfiction shelves, but the attractive Built for Success series could change that.. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative.

About the Author

Other Formats

Book Info

Format

Hardback
48 pages

Author

Aaron Frisch
More books by Aaron Frisch

Publisher

Publication date

11th August 2011

ISBN

9781445105932


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