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Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.Show more
How do you persuade an individual to buy or try your product or service, contribute to your cause or vote for your candidate? The answer is Covert Persuasion, a system of persuasion that will get anyone to say Yes! without them even being aware what they said. It happens like the no reaction we instinctively have to all requests.except the opposite. Presented in a simple, easily accessible format, this book combines the latest research on the field of influence along with illustrative case studies to help anyone persuade others more consistently and more effectively.Show more
Identity theft, fraud, and deception - these are the titles in every newspaper around the globe. As these threats increase it is even more important for consumers, IT Staff and security professionals to be aware and prepared to combat against these. How can we do that without proper education? This book provides a basis for this education and a foundation for protection from social engineering. The best deterrent to a crime is to reveal how the crime is perpetrated. This book provides that reveal and at the same time, steps through how to prevent social engineering threats. Of significant interest is the case study section: Dissecting The Art of Deception's Case Studies Obtaining Information from the DMV The Social Security Administration Our own Case Studies The Over confident CEO The Theme Park Email Scandal As a bonus, readers can also link directly to: http://www.backtrack-linux.org/downloads/ for the latest version of BackTrack Social Engineers Edition, one of the world's premiere penetration testing distributions, with tools and features focused on the social engineer. BackTrack and its solid community can be reviewed at www.remote-exploit.org.Show more
The dark double life of Ellen Boehm, the mother who murdered her two sons—and nearly killed her daughter Ellen Boehm, a single mom from St. Louis, Missouri, appeared devoted to her children. But in reality, she was unequipped for motherhood, financially strapped, and desperate. Within a year of each other, her sons, ages two and four, died mysteriously, and Boehm's eight-year-old daughter then suffered a near-fatal mishap when a hair dryer fell into the girl's bath. While neighbors wondered how Boehm remained so calm through it all, Det. Sgt. Joseph Burgoon of St. Louis Homicide had darker suspicions. Burgoon soon unraveled a labyrinth of deception, greed, and obsession that revealed a cold-blooded killer whose get-rich-quick scheme came at the cost of her children's lives. Boehm had taken out insurance policies on her children with six different companies totaling nearly $100,000. Using police reports, case documents, and photos, journalist John Coston recreates the events that led to one mother's unspeakable acts of filicide—and a cop's relentless pursuit of the truth.Show more
The twelve-year rampage of 'Missoula Mauler' Wayne Nance—and the shocking end to his murder spree To his neighbors, Wayne Nance, a furniture mover from Missoula, Montana, appeared to be an affable, considerate, and trustworthy guy. No one knew that Nance was the 'Missoula Mauler,' a psychopath responsible for a series of sadistic sex slayings that rocked the idyllic town between 1974 and 1986. Nance's only requirement for murder was accessibility—a preacher's wife, a teenage runaway, a female acquaintance, a married couple. Putting on a friendly façade, he could easily gain his victims' trust. Then, one September night, thirty-year-old Nance pushed his luck, preying on a couple who lived to tell the tale. A true story with an incredible twist, written by former Wall Street Journal editor John Coston and complete with photos, To Kill and Kill Again reveals the disturbing compulsions of a charming serial killer who fooled everyone he knew, stumped the authorities, terrified a community, and nearly got away with it.Show more
Space weather scientists in Northeast Canada have spotted holes opening in Earth’s magnetosphere. Now a massive, deadly eruption of solar radiation is barreling toward the planet at one million miles per hour. With only three days before impact, the president of the United States desperately turns to two unlikely heroes for help: inventor Calder Sinclair and physicist-turned-news-correspondent Allie Armendariz. As they and the world focus on the looming disaster from space, someone is secretly plotting to wreak havoc globally on the ground. If successful, the fiendish plan will hurl modern civilization back to the nineteenth century. Guillen skillfully weaves heart-racing suspense with deeper questions about the profound consequences of scientific innovation, both intended and unintended. As his heroes search for answers, they run headlong into questions about human origins and the meaning and purpose of life and death. Racing the clock, Calder and Allie battle personal demons (as well as each other), all the while inching closer to a staggering truth foretold in ancient literature that decisively spells out the world’s future—the Null Prophecy.Show more
Emma Stevens made a fresh start in the small town of Juniper Hills, but she still lives with the guilt of an impossible choice from her past: saving her sister-but leaving her stepbrother behind-in a fire that destroyed their home. The boy next door may have dragged them to safety, but he also caused the fire that devastated her family. She swore she'd never forgive him, so she's stunned when he shows up on her doorstep. Jake Rowan has never been able to escape the worst day of his life, when he took the fall for his older brother, who started a tragic fire. Years later, he's carved out a life as a carpenter, but when he runs into Emma again, he's reminded of everything he's lost-and everything he still longs for. Jake has never forgotten Emma, the dream girl whose life he destroyed. And she's never stopped thinking about her first crush. As they grow closer- and old secrets are unearthed-will they be able to help each other heal, or will their hearts remain broken and burdened by the past? New York Times and USA Today bestselling author Violet Duke debuts an emotional series about letting go, starting over, and trusting in the redemptive power of loveShow more
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