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Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social mediaShow more
Power couple Marlo Thomas and Phil Donahue have created a compelling and intimate collection of intriguing conversations with famous couples about their enduring marriages and how they have made them last through the challenges we all share. What makes a marriage last? Who doesn’t want to know the answer to that question? To unlock this mystery, iconic couple Marlo Thomas and Phil Donahue crisscrossed the country and conducted intimate conversations with forty celebrated couples whose long marriages they’ve admired—from award-winning actors, athletes, and newsmakers to writers, comedians, musicians, and a former U.S. president and First Lady. Through these conversations, Marlo and Phil also revealed the rich journey of their own marriage. What Makes a Marriage Last offers practical and heartfelt wisdom for couples of all ages, and a rare glimpse into the lives of husbands and wives we have come to know and love. Marlo and Phil’s frequently funny, often touching, and always engaging conversations span the marital landscape—from that first rush of new love to keeping that precious spark alive, from navigating hard times to celebrating triumphs, from balancing work and play and family to growing better and stronger together. At once intimate, candid, revelatory, hilarious, instructive, and poignant, this book is a beautiful gift for couples of every age and stage. Featuring interviews with: Alan and Arlene Alda • Kevin Bacon and Kyra Sedgwick President Jimmy and Rosalynn Carter • James Carville and Mary Matalin Deepak and Rita Chopra • Patricia Cornwell and Staci Gruber Bryan Cranston and Robin Dearden • Billy and Janice Crystal Jamie Lee Curtis and Christopher Guest • Ted Danson and Mary Steenburgen Viola Davis and Julius Tennon • Gloria and Emilio Estefan Michael J. Fox and Tracy Pollan • Chip and Joanna Gaines Sanjay and Rebecca Gupta • Mariska Hargitay and Peter Hermann Neil Patrick Harris and David Burtka • Ron and Cheryl Howard Jesse and Jacqueline Jackson • Elton John and David Furnish John and Justine Leguizamo • LL Cool J and Simone I. Smith Melissa McCarthy and Ben Falcone • John McEnroe and Patty Smyth Mehmet and Lisa Oz • Rodney and Holly Robinson Peete Letty Cottin Pogrebin and Bert Pogrebin • Rob and Michele Reiner Kelly Ripa and Mark Consuelos • Al Roker and Deborah Roberts Ray and Anna Romano • Tony Shalhoub and Brooke Adams Judges Judy and Jerry Sheindlin • George Stephanopoulos and Ali Wentworth Sting and Trudie Styler • Capt. Chesley “Sully” and Lorrie Sullenberger Lily Tomlin and Jane Wagner • Judith and Milton Viorst Judy Woodruff and Al Hunt • Bob Woodward and Elsa WalshShow more
West Point's Class of 1915 is the academy's most important in history. The cadets of the United States Military Academy, West Point, are intimately twined with the country's history. The graduating class of 1915, the class the stars fell on, was particularly noteworthy. Of the 164 graduates that year, 59 (36%) attained the rank of general, the most of any class. Although Dwight Eisenhower and Omar Bradley, both five-star generals, are the most recognizable, other class members contributed significantly to the Allied victory in World War I and World War II. They also played key roles either in the postwar U.S. military establishment or in business and industry after World War II, especially in the Korean War and the formation of NATO. For more than half a century, these men exerted tremendous influence on the shaping of modern America, which remains substantial to this day. Individually, the stories of these military and political leaders are noteworthy. Collectively, they are astonishing. West Point, 1915 explores the achievements of this remarkable group.Show more
For proslavery leaders like John C. Calhoun and Jefferson Davis, the nineteenth-century world was torn between two hostile forces: a rising movement against bondage, and an Atlantic plantation system that was larger and more productive than ever before. In this great struggle, southern statesmen saw the United States as slavery's most powerful champion. Overcoming traditional qualms about a strong central government, slaveholding leaders harnessed the power of the state to defend slavery abroad. During the antebellum years, they worked energetically to modernize the U.S. military, while steering American diplomacy to protect slavery in Brazil, Cuba, and the Republic of Texas. As Matthew Karp demonstrates, these leaders were nationalists, not separatists. Their "vast southern empire" was not an independent South but the entire United States, and only the election of Abraham Lincoln broke their grip on national power. Fortified by years at the helm of U.S. foreign affairs, slave-holding elites formed their own Confederacy-not only as a desperate effort to preserve their property but as a confident bid to shape the future of the Atlantic world.Show more
The extraordinary story of the mutiny aboard the frigate HMS Hermione in 1797 (eight years after the mutiny on the Bounty)-the bloodiest mutiny ever suffered by the Royal Navy, that led to the extradition from America, and the hanging by the British, of the martyred sailor Jonathan Robbins. This event plunged the two-decade-old American Republic into a constitutional crisis, and powerfully contributed to the outcome of the U.S. presidential election of 1800. It propelled to the fore the fundamental issue of political asylum and extradition, still being debated today-more than two hundred years later.Show more
This book is about the Americans who tried to stop their nation from fighting in one of history's most destructive wars and then were hounded by the government when they refused to back down. In the riveting War Against War, Michael Kazin brings us into the ranks of the largest, most diverse, and most sophisticated peace coalition up to that point in U.S. history. They came from a variety of backgrounds: wealthy and middle and working class, urban and rural, white and black, Christian and Jewish and atheist. They mounted street demonstrations and popular exhibitions, attracted prominent leaders from the labor and suffrage movements, ran peace candidates for local and federal office, and founded new organizations that endured beyond the cause. For almost three years, they helped prevent Congress from authorizing a massive increase in the size of the U.S. army-a step advocated by ex-president Theodore Roosevelt. Soon after the end of the Great War, most Americans believed it had not been worth fighting. And when its bitter legacy led to the next world war, the warnings of these peace activists turned into a tragic prophecy-and the beginning of a surveillance state that still endures today.Show more
Decades after Richard Ramirez left thirteen dead and paralyzed the city of Los Angeles, his name is still synonymous with fear, torture, and sadistic murder. Philip Carlo's classic The Night Stalker, based on years of meticulous research and extensive interviews with Ramirez, revealed the killer and his horrifying crimes to be even more chilling than anyone could have imagined. From watching his cousin commit murder at age eleven to his nineteen death sentences to the juror who fell in love with him, the story of Ramirez is a bizarre and spellbinding descent into the very heart of human evil. Incredibly, after The Night Stalker was first published, thousands of women from all over the world contacted Carlo, begging to be put in touch with the killer. Carlo interviewed them and here presents their disturbing stories and the dark sexual desires that would drive them towards a brutal murderer. And in an exclusive death row interview, the killer himself gives his thoughts on the "Ramirez Groupies"-and what he thinks they really want.Show more
Born in Czechoslovakia, Mark Slouka's parents survived the Nazis only to be forced to then escape the Communist purges after the war. Smuggled out of their own country, the newlyweds joined a tide of refugees moving from Innsbruck to Sydney to New York, dragging with them a history of blood and betrayal that their son would be born into. From World War I to the present, Slouka pieces together a remarkable story of refugees and war, displacement and denial, admitting into evidence memories, dreams, stories, the lies we inherit and the lies we tell-in an attempt to reach his mother, the figure at the center of the labyrinth. Her story-the revelation of her life-long burden and the forty-year love affair that might have saved her-shows the way out of the maze.Show more
In 2014, after a brief orientation course and a few fingerprinting sessions, Nicholson Baker became an on-call substitute teacher in a Maine public school district. He awoke to the dispatcher's five-forty a.m. phone call and headed to one of several nearby schools; when he got there, he did his best to follow lesson plans and help his students get something done. What emerges from Baker's experience is a complex, often touching deconstruction of public schooling in America: children swamped with overdue assignments, overwhelmed by the marvels and distractions of social media and educational technology, and staff who weary themselves trying to teach in step with an often outmoded or overly ambitious standard curriculum. In Baker's hands, the inner life of the classroom is examined anew as the author and his pupils struggle to find ways to get through the day. Baker is one of the most inventive and remarkable writers of our time, and Substitute, filled with humor, honesty, and empathy, may be his most impressive work of nonfiction yet.Show more
Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story. When he was diagnosed with Multiple Myeloma, a rare but potentially deadly blood cancer, he put his reporter's instincts to work and got the wonder drug he needed at an affordable price-thousands of dollars less than he was told he would have to spend. Amazed by the complex and arbitrary nature of the health care system, he decided to share what he has learned so that others can find their best care and save money, too. Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars-no matter what your concerns may be. Whether you're trying to book a free checkup or negotiate with a surgeon, looking for an effective generic drug or the best price for a brand-name, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need to take charge of your well-being.Show more
When kids turn to substance abuse, parents also become victims as they watch their children transform into irrational and antisocial individuals. This harrowing scenario finds parents buckling beneath the stress, often with catastrophic consequences: divorce, career upsets, breakdowns . . . and worse. Don't Let Your Kids Kill You is a landmark work that dares to focus on the plight of the confused, distressed parent and not the erring child. It sets aside any preconceived ideas that parents are to blame for what is essentially a full-blown global crisis. Drawing on interviews with parents who have survived the heartbreak of kids on drugs, combined with his own experience, Charles Rubin provides practical advice on how parents can help themselves and their families by first attending to their own needs.Show more
Resentment. Fear. Self-Pity. Intolerance. Anger. As Bill P. explains, these are the "rocks" that can sink recovery- or at the least, block further progress. Based on the principles behind Steps Six and Seven, Drop the Rock combines personal stories, practical advice, and powerful insights to help readers move forward in recovery. The second edition features additional stories and a reference section.Show more
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