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Removing the Emperor's Clothes Australia and Tobacco Plain Packaging

Written by Simon Chapman, Becky Freeman

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Removing the Emperor's Clothes Australia and Tobacco Plain Packaging Synopsis

In December 2012, Australia became the first nation in the world to require all tobacco products to be sold in standard aplain' packs under the leadership of the then Health Minister Nicola Roxon. Tobacco companies have had global apoplexy about the law. Humiliated in the Australian High Court with a six-one defeat, their hopes now rest with deterring other nations from following suit by pursuing international trade law action. With a combined 50 years of research and advocacy experience in tobacco control, Simon Chapman and Becky Freeman set out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. They examine the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact. Most importantly, they give tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.

Removing the Emperor's Clothes Australia and Tobacco Plain Packaging Press Reviews

In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapman's sense of humour permeating right throughout. -- Chris Picton, Croakey

Book Information

ISBN: 9781743323977
Publication date: 8th December 2014
Author: Simon Chapman, Becky Freeman
Publisher: Sydney University Press
Format: Paperback / softback
Pagination: 272 pages

About Simon Chapman, Becky Freeman

Simon Chapman is professor emeritus of public health at the University of Sydney. In 2013 he was made an Officer in the Order of Australia (AO) for his contributions to public health. Becky Freeman is a senior lecturer in public health at the University of Sydney.

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