What happens when you ask schoolchildren to come up with a book launch campaign? Luckily for Bloomsbury & Ralph, brilliant things!
Back when schools were open, creative agency Ralph and book publisher Bloomsbury took Kid Normal authors Greg James (of Radio 1) and Chris Smith to visit Brookfield Primary School in North London.
There, a bunch of young book lovers had mere minutes to brainstorm ideas to get more people reading the Kid Normal books.
The result was a weird and wonderful selection of ideas, from branded virtual reality experiences to Kid Normal smelling burps!
Photo credit Jenny Smith.