Introduce students to the principles and processes of advertising and communication. Hands-on activities with step-by-step instructions and reproducibles teach advertising layout, design, illustration, methods of collecting information about products and consumers, terminology, and copywriting. Suggestions for integrating the lessons with other subject areas are included. Grades 1-4 (adaptable to other levels).
| ISBN: | 9781563084515 |
| Publication date: | 15th May 1997 |
| Author: | Debi Englebaugh |
| Publisher: | Libraries Unlimited Inc an imprint of Bloomsbury Publishing Plc |
| Format: | Paperback |
| Pagination: | 145 pages |