Too Many Toys! by Heidi Deedman

Too Many Toys!

Written by Heidi Deedman

5+ readers   All Shortlists and Winners   3+ readers   Picture Book Party   
Download an extract Add to wishlist Share this book

The Lovereading4Kids comment

Shortlisted for the inaugural Klaus Flugge Prize, an important new illustration prize for children's books. How many toys is too many? It’s a question that’s bothers Lulu. She has had her teddy Jupiter since she was a baby and loves him very much, but as she grows up, she’s given more, and more, and more toys to play with. When Christmas comes, Lulu realises she has just too many and takes decisive action! Lulu and Jupiter make appealing central characters, always the focus of our attention despite the busy crowds of toys surrounding them, and there’s a classic feel to the artwork, boosted by the hand-lettered text. Will young readers agree with Lulu that there’s such a thing as too many toys? Maybe! ~ Andrea Reece

Lovereading4kids's expert reviewer, Julia Eccleshare is the Chair of the Judges of the Klaus Flugge Prize, she said: “We asked the judges to consider technique and artistic ability, and they chose also to take into account the illustrators’ skill at characterisation. The discussion was lively and wide ranging and the final shortlist features exciting and extremely talented illustrators. The Klaus Flugge Prize is very important, the only one to recognise new illustrator talent at this crucial early stage in a career and we look forward to watching all six of the shortlisted illustrators develop.”

Intricate comic detail, an energetic style, and hand-lettering that brings classic children’s books to mind make this stand out. The judges feel Deedman has the potential to be an outstanding illustrator, and admired the personality she gives to her book.


Too Many Toys! by Heidi Deedman

From the inaugural winner of the Sebastian Walker Prize, comes the warm, funny story of a little girl called Lulu who has too many toys! (Yes, there is such a thing.) Ever since Lulu was a little baby, she has had Jupiter - her lovely, cuddly, most-favourite-ever teddy bear. But with each new birthday ...she gets new toys. And with every passing Christmas ...more new toys. Very soon, Lulu's room becomes over-crowded with all kinds of mischievous toy soldiers and dolls, cowboys and doggies, monkeys and spaceships! She can barely fit in her own bed. What will Lulu do? Arresting colour and intricate comic detail abound in this picture book for modern times.


Heidi Deedman's nostalgic pastel illustrations are perfect for an old-fashioned story, gently warning about some of the disadvantages of over-consumption even at junior level. Radar (The Independent) Too Many Toys is a simple and easy-to-read story that teaches a very valuable lesson about appreciation and altruism, as well as the underrated gift of giving. Heidi Deedman, the inaugural winner of the Sebastian Walker Prize, is a talented illustrator with a singular, energetic style that will appeal to toddlers and preschool-age children. It's a must-read post Christmas Day! Junior This is a great picturebook to read in the aftermath of Christmas. The playful artwork keeps the narrative light, but text and artwork nonetheless convey an important message about consumerism, the value of sharing and that one all-important toy which means the world to a child. Library Mice

About the Author

Heidi Deedman

Heidi Deedman originally studied sculpture in London, experimenting with a diverse range of materials such as found objects, ceramics and textiles. Drawing always stayed central to her work though, so it came as no surprise when she went on to complete Cambridge School of Art's illustrious MA in Illustration and win the inaugural Sebastian Walker prize. She lives in London. Visit Heidi's website at

More books by this author

Loading similar books...

Other Formats

Book Info


32 pages
Interest Age: From 4


Heidi Deedman
More books by Heidi Deedman

Author's Website


Walker Books Ltd

Publication date

5th November 2015




I love ‘LoveReading 4 kids’ because they let you read and learn things you’d never dreamed of learning before.

Emily Horncastle – age 11

It is fantastic, you get to read lots of books and you always find something new and amazing in them.

Erica Motoc, age 7

I love Lovereading4kids because I get an opportunity to put my opinion forward and to try new books

Elosie Clarkson – age 11

It is THE website to use for narrowing down your search for any book. Definitely knocks the socks off any other book review website.

Nickey and Tomasz Hawryszczuk

I have told all my friends, family & teachers to see for themselves just how great the site is. Without fail, they are hugely impressed.

Alexander Boxall – age 11

I think Lovereading4kids is an amazing company because of the friendly staff and the fabulous chance to read great books before publication.

Adam Graham

LoveReading4Kids is a modern and creative way of emphasising the value and importance of books in this digital age #booksforlife

Amrit Bunet – Teen

I love Lovereading because I often never know what to read and this helps you find a good book. I have recommended this to many people.

Shannon-Louise Masters – age 15

Lovereading 4 schools