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Increasingly, new employees and junior members of any profession are encouraged-sometimes stridently-to 'find a mentor!' Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations. But the mentoring landscape is unequal. Evidence consistently shows that women face more barriers in securing mentorships than men, and when they do find a mentor, they may reap a narrow range of both professional and psychological benefits. Athena Rising is a book for men about how to eliminate this problem by mentoring women deliberately and effectively. Traditional notions of mentoring are modeled on male-to-male relationships, yet women often report a desire for mentoring that addresses their interpersonal needs. Women want mentors who not only understand this, but truly honor it. Coauthors W. Brad Johnson and David G. Smith present a straightforward, no-nonsense manual for men working in all types of institutions, organizations, and businesses to become excellent mentors to women, because as women succeed, lean in, and assume leading roles in any organization or work context, the culture will become more egalitarian, effective, and prone to retaining top talent.Show more
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a "first date" with consumers - yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others. Emotions aren't simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere - from the boardroom, where strategies are formulated, to the front lines, where employees "live" the brand every day. ** Please contact Customer Service for additional contentShow more
In Calculating the Cosmos, Ian Stewart presents an exhilarating guide to the cosmos, from our solar system to the entire universe. He describes the architecture of space and time, dark matter and dark energy, how galaxies form, why stars implode, how everything began, and how it's all going to end. He considers parallel universes, the fine-tuning of the cosmos for life, what forms extraterrestrial life might take, and the likelihood of life on Earth being snuffed out by an asteroid. Beginning with the Babylonian integration of mathematics into the study of astronomy and cosmology, Stewart traces the evolution of our understanding of the cosmos: How Kepler's laws of planetary motion led Newton to formulate his theory of gravity. How, two centuries later, tiny irregularities in the motion of Mars inspired Einstein to devise his general theory of relativity. How, 80 years ago, the discovery that the universe is expanding led to the development of the Big Bang theory of its origins. How single-point origin and expansion led cosmologists to theorize new components of the universe, such as inflation, dark matter, and dark energy. But does inflation explain the structure of today's universe? Does dark matter actually exist? Could a scientific revolution that will challenge the long-held scientific orthodoxy and once again transform our understanding of the universe be on the way? In an exciting and engaging style, Calculating the Cosmos is a mathematical quest through the intricate realms of astronomy and cosmology. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ©2016 Massachusetts Institute of Technology (P)2016 Gildan Media LLC. **Please Contact Customer Service For Additional Documents**Show more
Increasingly, new employees and junior members of any profession are encouraged-sometimes stridently-to "find a mentor!" Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations. Organizations that retain and promote top talent-both female and male-are more likely to thrive. But the mentoring landscape is unequal. Evidence consistently shows that women face more barriers in securing mentorships than men, and when they do find a mentor, they may reap a narrower range of both career and psychological benefits. Athena Rising is a book for men about how to mentor women deliberately and effectively. It is a straightforward, no-nonsense manual for helping men of all institutions, organizations, and businesses to become excellent mentors to women. Co-authors W. Brad Johnson, PhD and David Smith, PhD draw from extensive research and years of experience as experts in mentoring relationships and gender workplace issues. When a man mentors a woman, they explain, the relationship is often complicated by conventional gender roles and at times hostile external perceptions. Traditional notions of mentoring are often modeled on male-to-male relationships-the sort that begin on the golf course, involve a nearly exclusive focus on career achievement, and include more than a few slaps on the back over drinks after work. But women often report a desire for mentoring that integrates career and family aspects of life. Women want a mentor who not only "gets" this, but truly honors it. Men need to fully appreciate just how crucial their support of promising junior women can be in helping them to persist, promote, and thrive in their vocations and organizations. As women succeed, lean in, and assume leading roles in any organization or work context, that culture will become more egalitarian, effective, and prone to retaining top talent.Show more
Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation -- to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? In How Not to Network a Nation, Benjamin Peters reverses the usual cold war dualities and argues that the American ARPANET took shape thanks to well-managed state subsidies and collaborative research environments and the Soviet network projects stumbled because of unregulated competition among self-interested institutions, bureaucrats, and others. The capitalists behaved like socialists while the socialists behaved like capitalists. After examining the midcentury rise of cybernetics, the science of self-governing systems, and the emergence in the Soviet Union of economic cybernetics, Peters complicates this uneasy role reversal while chronicling the various Soviet attempts to build a "unified information network." Drawing on previously unknown archival and historical materials, he focuses on the final, and most ambitious of these projects, the All-State Automated System of Management (OGAS), and its principal promoter, Viktor M. Glushkov. Peters describes the rise and fall of OGAS -- its theoretical and practical reach, its vision of a national economy managed by network, the bureaucratic obstacles it encountered, and the institutional stalemate that killed it. Finally, he considers the implications of the Soviet experience for today's networked world.Show more
Organizations are coming to the reality that work-life balance is no longer solely an issue for working women. As we progress further into the 21st century, workers and ways of working are changing. We have four generations operating together in the workplace, and a tremendous variety of professional expectations, values, goals, and needs. People want to work, but more and more need work to work better in their lives. For some, it might be a question of flexibility to care for family, for others, a question of personal fulfillment and being present both at work and at home. Regardless, people are expressing the need for an improved sense of work-life balance. It has become central to maintaining a diverse and inclusive workplace. As companies grapple with increased talent and marketplace competition, work-life balance has become a pivotal issue for higher engagement, increased productivity, greater innovation, and employee retention. Backed by 20 years of talent engagement expertise, The Golden Apple bridges the gap between awareness and action, giving leaders practical solutions they can take for immediate impact: the 50-minute meeting, mindful minutes, and establishing clear boundaries that can instantly provide a valuable return with minimal effort. In short, the book shows how full engagement of a diverse, inclusive workforce is the competitive advantage of our time.Show more
National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for. In Saving America, Mark Aesch tells us where government - at the local, state, and federal level - is falling short and offers a coherent, non-partisan, Seven-Step plan for rebuilding our nation's public agencies. The audiobook is not a political broadside or a theoretical academic tract; it's an accessible guidebook that helps local citizens, elected officials, and administrators make American government great again. The Seven Steps process will lead to measurable gains for organizations large and small, including school systems, municipal governments, entire states, and even the federal government itself.Show more
The underlying promise of every exciting medical discovery, diet, and exercise program is the same: do this, buy this, or eat this and you will look better, live longer, and be healthier. But few books can make the promise of this one: if you adapt these five simple, virtually-free suggestions you will live a longer and healthier life, guaranteed. This is no fad study. Each of the recommendations outlined in this book has been proven by an overwhelming number of tests, trials, and studies to increase health and lifespan. There are no gimmicks, no catches, no ifs, ands, or buts. Presented by a trusted expert, Dr. Sanjiv Chopra's The Big Five includes easily digestible data and startling results from real studies conducted by reputable universities and involving thousands of subjects. Listeners to The Big Five can see for themselves that, without a doubt, these five simple actions offer many more proven benefits than the latest expensive supplements, fad diets, jazzy exercise programs, and state-of-the-art gym equipment.Show more
Birds of a feather flock together. We're all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth-it's the company we keep that often determines the level of personal growth and professional success we achieve in life. Business leaders exchange information and ideas. They network to make deals and build partnerships. They work together to optimize best practices, and they reach out to leaders outside their companies to accelerate growth. Simply put, CEOs and business leaders provide value to one another that they can't find anywhere else. In The Power of Peers, authors Leon Shapiro and Leo Bottary introduce peer advantage, a concept that transcends peer influence. This is what CEOs and business leaders experience when they are more selective, strategic, and structured in the way they engage their peers. Peer advantage gives CEOs the insights to compete and the courage to act. The Power of Peers features stories of business leaders from a range of industries to illustrate the five essential factors for peer advantage, how it impacts personal growth and why it has proven so effective in helping leaders identify future opportunities and challenges. It's what top, growth-oriented executives have relied upon for decades to be successful in business and in life. ***Please contact member services for additional documents***Show more
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion-at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, listeners of It's Not What You Say will discover how to: - Use the rule of three to win any audience over - Prepare so you can be yourself - but better - Embrace the unknown and conquer any fear Capturing a life time's work in the art of persuasive communication, this powerful audiobook reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.Show more
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.Show more
Do you consider yourself a long-term investor? If so, chances are you have parked your money with an advisor and pay little attention to its performance and even less to the amount of risk in your portfolio. You may be told by Wall Street to buy stocks or funds and hold them, or to create a diverse portfolio to protect yourself from risk and downturns in the market. Truth be told, new studies show this approach may not be serving the long-term investor well. In his new book, Roger Davis reveals point-blank that Wall Street's just not that into you. Drawing on an investment career spanning more than two decades, Davis delivers a dynamic and deadly accurate analysis of Wall Street's "one-size-fits-all" approach-and why even wealthy investors should be wary. Davis, who has two decades of experience managing funds, raises valid questions about traditional investment techniques, exposing the inherent dangers of relying on any one technique as a primary risk management tool. As a listener, you will be taught critical, innovative strategies like how to stress test your portfolio and "lose your losers." Davis reveals that most investors are less concerned about making a sizeable return on their investments than they are about protecting their wealth; yet many investors have the same unprotected exposure to the stock market that they did in 2008. This book offers investors specific steps they can take to reduce investment risk and the right questions to ask of their current advisors to understand whether they should make a change. Refreshingly candid and highly informative, Wall Street's Just Not That Into You offers a bold and thought-provoking alternative to the many books that offer up the same old principles of years gone by.Show more
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