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Audiobooks by Martin Lindstrom

Browse audiobooks by Martin Lindstrom, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us

LoveReading4Kids Top 10

  1. The Tindims and the Floating Moon The Tindims and the Floating Moon
    1
  2. Wind in the Willows Wind in the Willows
    2
  3. Timmy Failure: The Cat Stole My Pants Timmy Failure: The Cat Stole My Pants
    3
  4. You Are a Champion: How to Be the Best You Can Be You Are a Champion: How to Be the Best You Can Be
    4
  5. Fearless Fairy Tales: Fairy tales vibrantly updated for the 21st century by Blue Peter legend Konnie Fearless Fairy Tales: Fairy tales vibrantly updated for the 21st century by Blue Peter legend Konnie
    5
  6. 100 Events That Made History: Memorable Moments That Shaped the Modern World 100 Events That Made History: Memorable Moments That Shaped the Modern World
    6
  7. The Explorer The Explorer
    7
  8. The Boy Who Made the World Disappear The Boy Who Made the World Disappear
    8
  9. Booked Booked
    9
  10. The Crossing The Crossing
    10
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Brandwashed

Brandwashed

Author: Martin Lindstrom Narrator: Dan Woren Release Date: 01/09/2011

Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

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Buyology

Buyology

Author: Martin Lindstrom Narrator: Don Leslie, Paco Underhill Release Date: 01/10/2008

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

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