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The latest entry in Laurie R. King and Leslie S. Klinger's popular Sherlock Holmes-inspired mystery series Sherlock Holmes has not only captivated readers for more than a century and a quarter, he has fascinated writers as well. It is little wonder, then, that when the renowned Sherlockians Laurie R. King and Leslie S. Klinger invited their writer-friends and colleagues to be inspired by the Holmes canon, a cornucopia of stories sprang forth, with more than sixty of the greatest modern writers participating in four acclaimed anthologies. Now, King and Klinger have invited another fifteen masters to become In League with Sherlock Holmes. The contributors to this volume include award-winning authors of horror, thrillers, mysteries, westerns, and science-fiction, all bound together in admiration and affection for the original stories. The resulting stories are funny, haunting, thrilling, and surprising. All are unforgettable.Show more
The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for 'B2B social media marketing' on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc.Show more
The idea of a firms competitive life-cycle and its stock valuation is based on the premise that competition and capital flows operate over the longer term to force companies economic returns toward the cost of capital. In a nutshell, the pattern of corporate economic returns and reinvestment rates reflects an unending struggle between managerial skills and competition over time. To maintain well above average economic returns and reinvestment rates over decades, companies must continually reinvent themselves to outperform competitors. This book approaches that stock valuation process with a systems mind-set and shows the six fundamental lessons in valuation that can be learned by viewing stock valuation from the company life-cycle perspective.Show more
Authors Martin Truax and Ron Miller have found the secret to making money in this volatile market.While the stock markets have been down 50%, they have managed to be up 70%. This would clearly explains the highly successful portfolio management system used by the authors that has garnered their clients stunning gains. Divided into clear, engaging segments, it explains how to use hedges to protect the long portion of one's portfolio when the market starts to go down. It covers the tactical and technical methodologies for wealthy individuals to protect and grow their assets, at a time when many Americans are getting wiped out. These technical indicators tell you when to put the hedge, and when to take it off. The book also contains insights from top minds in the market such as Mark Skousen and Bob Precther on topics key to succeeding in today's market including: the best ways to invest in gold, diversifying with foreign currency, high-tech growth stocks, and much more. This book reveals all their money making-secrets, and appeals to this driving need of the millions of Americans who are desperate for a solution to their investment and retirement problems.Show more
Winning Across Global Markets examines how 145-year old Nokia grew from a small paper mill in Finland to a multinational telecommunications leader. Why are Nokia's globalization lessons so critical across industries and worldwide? While most large multinational companies enjoy inherent advantages in which their home base/country/flagship location often accounts for 30 - 50% of their revenues, small- multinationals like Nokia who have a home base market that generates less than 1% of its revenues are the exception in the global business world. To such a company, global advantage based on local success is a matter of life and death. To established industry leaders in the U.S., Europe and Japan, Winning Across Global Markets provides a roadmap for how to develop, capture and sustain competitive advantage. To ambitious challengers in emerging economies, it offers a guideline on how to topple the giants. Based on Steinbocks exclusive access to and interviews with all chief/senior executives of Nokia from the CEO and chairman to the technology and design chiefs, as well as the regional directors, Winning Across Global Markets reveals the remarkable story of Nokias resilience and endurance in todays ever-changing world.Show more
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.Show more
Since its debut, E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The Pre-Commerce Company explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies and interact with and learn from their customers, employees, and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives including Michael Dell, Sally Susman (CCO of Pfizer), Lee Scott (former CEO of Wal-Mart), Marc Benioff (CEO of Salesforce.com), Paul von Autenreid (CIO, Bristol Myers Squibb) and others. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Explores the concept of 'Pre-commerce'--thatthe customer's decision decision-making happens well before a transaction takes place Shows how to build internal employee networks and how to tackle the pre-commerce infrastructure Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.Show more
Unlike most presentation books that say the same old things regarding presentation design and delivery (i.e. less is more, get rid of bullets and use images, emulate Steve Jobs, etc), How to be a Presentation God will divulge the secrets for how to build, design, and deliver blockbuster presentations. Leveraging his signature style of humor and lightheartedness, author Scott Schwertly provides readers with entertaining and clever presentation insights, teaching the in?s and out?s for presenting yourself, your business, and your cause in an easy to implement and actionable approach. Revealing the best tips, tricks, and hacks about presentations, this comprehensive guide will highlight the four critical elements of world-class presentations--content, storytelling, design, and delivery--so that readers can develop their presentation skills. Table of Contents INTRODUCTION Chapter 1: A Killer in our Midst THE NEW ERA OF PRESENTATIONS Chapter 2: Won?t ?Good Enough? Do? Chapter 3: Omniscient View Chapter 4: The Pantheon of Presentation Gods CONTENT Chapter 5: Don?t Ruin Their Day! Chapter 6: You Matter Chapter 7: They Matter Even More DESIGN Chapter 8: Styles and Approaches Chapter 9: Real Simple (Design 101) Chapter 10: Choose Wisely DELIVERY Chapter 11: Buckets and Butterflies Chapter 12: BFD (TBD) Chapter 13: 100% All Natural Passion ENGAGE Chapter 14: TBD RESOURCES About Ethos3Show more
Some colleagues may experience less anxiety than others, but far more people than you realize are just as burdened by the pressure to perform well and the fear of what will happen they don't. That feeling is called 'workplace anxiety,' and if you suffer from it, you are not alone. For the millions of people who suffer from workplace anxiety, Work Makes Me Nervous is a truly effective self-empowerment training tool. Unlike books about how to manage time, Work Makes Me Nervous provides a cure, in the form of proven therapeutic method for empowering readers to dismantle the wall they have built up between themselves and their desire or necessity to excel at work. Work Makes Me Nervous trains readers in developing a 'High-Performance Mind,' by using Jonathan's 'Mind State Graph' in a way that channels workplace anxiety into powerful performance. Work Makes Me Nervous provides real stories of real people, case studies, and practical exercises.Show more
Thirty stories from thirty authors, including Jane Yolen, Mike Resnick & J. J. Steinfeld. How will the world end? With aliens or angels? Or a ground hog? Bleak despair? Martial fervor? Or a belly laugh? Whatever the Apocalypse, It will be borne by people and their families and their dogs and most of all, it will challenge their notions of themselves. This anthology includes international award winning writers, poets, and thinkers that give you their version of the Apocalypse. Just remember, we’re all in this together. But there is more: the first short fiction by the wildly popular blogger, Jim Wright of Stonekettle Station; a new story by Mike Resnick; and poetry by Jane Yolen, This is an international piece of work with writers from all over the globe, seven countries: Nigeria, Greece, the UK, USA, Canada, New Zealand, and Australia have all put there best foot forward. You will not be disappointed.Show more
What do Apple CEO Steve Jobs, comedian Chris Rock, prizewinning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Bestselling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes. Based on deep and extensive research, including more than two hundred interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon's Jeff Bezos—practice a key set of simple but ingenious experimental methods, such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation, that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valley-based field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the "aha" revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Army's ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq. Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.Show more
Published to coincide with the centenary of the first expeditions to reach the South Pole, An Empire of Ice presents a fascinating new take on Antarctic exploration. Retold with added information, it's the first book to place the famed voyages of Norwegian explorer Roald Amundsen, his British rivals Robert Scott and Ernest Shackleton, and others in a larger scientific, social, and geopolitical context. Efficient, well prepared, and focused solely on the goal of getting to his destination and back, Amundsen has earned his place in history as the first to reach the South Pole. Scott, meanwhile, has been reduced in the public mind to a dashing incompetent who stands for little more than relentless perseverance in the face of inevitable defeat. An Empire of Ice offers a new perspective on the Antarctic expeditions of the early twentieth century by looking at the British efforts for what they actually were: massive scientific enterprises in which reaching the South Pole was but a spectacular sideshow. By focusing on the larger purpose, Edward Larson deepens our appreciation of the explorers' achievements, shares little-known stories, and shows what the Heroic Age of Antarctic discovery was really about.Show more
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