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Audiobooks Narrated by Paco Underhill

Browse audiobooks narrated by Paco Underhill, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us

LoveReading4Kids Top 10

  1. The Tindims and the Floating Moon The Tindims and the Floating Moon
    1
  2. Wind in the Willows Wind in the Willows
    2
  3. Timmy Failure: The Cat Stole My Pants Timmy Failure: The Cat Stole My Pants
    3
  4. You Are a Champion: How to Be the Best You Can Be You Are a Champion: How to Be the Best You Can Be
    4
  5. Fearless Fairy Tales: Fairy tales vibrantly updated for the 21st century by Blue Peter legend Konnie Fearless Fairy Tales: Fairy tales vibrantly updated for the 21st century by Blue Peter legend Konnie
    5
  6. 100 Events That Made History: Memorable Moments That Shaped the Modern World 100 Events That Made History: Memorable Moments That Shaped the Modern World
    6
  7. The Explorer The Explorer
    7
  8. The Boy Who Made the World Disappear The Boy Who Made the World Disappear
    8
  9. Booked Booked
    9
  10. The Crossing The Crossing
    10
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Buyology

Buyology

Author: Martin Lindstrom Narrator: Don Leslie, Paco Underhill Release Date: 01/10/2008

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

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