From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules. This title features informative sidebars and case studies, exciting photos, a glossary, and an index.
SportsZone is an imprint of Abdo Publishing, a division of ABDO.
| ISBN: | 9781098298234 |
| Publication date: | 15th December 2025 |
| Author: | Heather Rule |
| Publisher: | Abdo Publishing, a division of ABDO |
| Format: | Book |
| Pagination: | 48 pages |
| Series: | The Business of Sports |
| Genres: |
Sports Educational: IT and computing, ICT Educational: Business studies and economics |
From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules.
Athletes as Influencers features in the following genres: Sports, Educational: IT and computing, ICT, Educational: Business studies and economics
Book. £22.46, down from the £24.95 cover price. Not Available.
Athletes as Influencers was written by Heather Rule and published by Abdo Publishing, a division of ABDO
Athletes as Influencers has 48 pages
Yes it is part of The Business of Sports series
£22.46, reduced from £24.95. Not Available.