Hello Yellow

Hello Yellow Synopsis

Say HELLO to Maisy!

* A trusted first friend to children worldwide for 35+ years
* 48+ million books sold in 100 countries and 30 languages
* My Friend Maisy TV series launched at #1 on Sky Kids 2026

Warm, fun and full of heart, Maisy's world welcomes children as they take their first steps into stories. Through gentle humour and imaginative play, she celebrates everyday adventures that spark curiosity and help children grow in confidence and independence - discovering the world at their own pace.

This friendly new series introduces Maisy to the very youngest babies at the beginning of their reading journey. For the first time, Maisy appears in a striking single-colour format, designed to support visual development and sensory engagement, with bold shapes and high-contrast artwork, simple, bright images that grab attention, first words for early language learning, and sounds and actions to encourage playing along - culminating with a mirror for a joyful peekaboo ending! Collect the set or gift as the perfect mini library for a new baby.