* Only English children's book series on the animals of the Chinese New Year * 7th in the annual series (12 planned) * 30,000 copies sold across the series to date * appeals to families with pre-school & elemetary school age children * teachers, librarians, educators * growing number of Chinese language (Mandarin) programs nationwide * San Francisco and London both claim to have the largest Chinese New Year parade outside of Asia. * The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA) * A comparable concept, "Ni Hao, Kai-Lan", is a major brand for TV broadcaster Nick Jr. with Hasbro at the toy licensee. * Special sales appeal to gift and toy stores.
