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These colourful flashcards offer more than just an opportunity to teach a child their ABC and expand their vocabulary. By using Alison Jay's artwork, with its hidden details and intricate scenes, the child is able to look beyond the letter and see what else is happening in the picture. With an easy-to-open,durable box, these glossy flashcards offer children the opportunity to learn letters and first words, as well as improving their observation skills.