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YouTubers Synopsis

More than 100 insiders laid bare their lives for this first in-depth independent book on YouTube. It charts the platform's rise from single home video to global industry while getting the facts on brand deals, burnout and authenticity.

It is an ideal guide for anyone in media or marketing who needs to understand YouTube professionally. It will also help anyone who wants to become a YouTuber.

First Chapter Extract


Jake Paul: cars, money and a burning swimming pool

Make your way the 100 metres or so up the gated driveway of a mountainside home in California and your eye is drawn to the rust-coloured statue in the middle of the front yard. Cast in metal, a stick man holds up four large boxes that appear to be toppling out of reach. Look left and you'll see a newly installed skate ramp on the front lawn.

To the right of that you'll see the dirt ramp where the owner jumps his luxury cars, among them a Lamborghini Huracán Performante, a Tesla Model X P-100 D (nicknamed Bloodshark), and a tie-dyed Ford Focus RS called Rainbro. 

But don't get distracted by the flashy motors and the general hullabaloo taking place in the grounds of this three-and-a-half acre property. Otherwise you'll miss the 15,000-square-foot, eight-bedroom mansion, which has a custom-designed fish tank in the master bedroom and a 'merchandise shop' (which the public can't visit) showcasing a custom line of T-shirts, hoodies and sweatshirts.

The owner of this $6.9 million mansion is a high school dropout with a short attention span. A decade ago Jake Paul might have been consigned to a low-wage future scanning groceries in a supermarket in his native Ohio. Instead he is the modern face of YouTube; a boisterous millionaire with a frenetic lifestyle and a booming business. His story shows how YouTube is throwing jokers into the pack of modern media...

Buy the book and start reading
 

About This Edition

ISBN: 9781912454228
Publication date:
Author: Chris Stokel-Walker
Publisher: Canbury Press
Format: Paperback
Pagination: 317 pages
Suitable For:
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