Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:
· Some of the brightest business minds behind Samsung's meteoric rise
· How the company consistently stays at the cutting edge of technological innovation
· The marketing and PR strategies that have built Samsung into the powerful brand it is today
From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.
| ISBN: | 9780750292665 |
| Publication date: | 9th March 2017 |
| Author: | Cath Senker |
| Publisher: | Wayland an imprint of Hachette Children's Group |
| Format: | Paperback |
| Pagination: | 31 pages |
| Reading age: | 9+ |
| Series: | Big Brands |
| Genres: |
Work / Industry Science |
Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:· Some of the brightest business minds behind Samsung's meteoric rise· How the company consistently stays at the cutting edge of technological innovation· The marketing and PR strategies that have built Samsung into the powerful brand it is todayFrom Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.
Samsung is aimed at readers aged 9 and over.
Samsung features in the following genres: Work / Industry, Science
Paperback, Hardback. Not Available.
Samsung was written by Cath Senker and published by Wayland an imprint of Hachette Children's Group
Samsung has 31 pages
Yes it is part of Big Brands series