Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
| ISBN: | 9783662485064 |
| Publication date: | 18th January 2016 |
| Author: | Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Hardback |
| Pagination: | 399 pages |
| Series: | Springer Texts in Business and Economics |
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation.
Hardback. Not Available.
Business Project Management and Marketing was written by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger and published by Springer an imprint of Springer Berlin Heidelberg
Business Project Management and Marketing has 399 pages
Yes it is part of Springer Texts in Business and Economics series